Digital Marketing is a branch of marketing which is carried out on the web/online. Businesses are dedicating more resources to digital marketing because the customers are spending a big chunk of their time online searching for products and services, enjoying content on social media and connecting with friends and family online.
Do I need an SSL for my website?
Yes, SSL is like a security certificate which gives your customer a peace of mind that their data is secure on your website. SSL is also a key component of SEO and websites that have an SSL rank higher on search engines.
What is local SEO?
Local SEO is a great visibility tool for local businesses. With an optimized Google Business Profile, you can ensure that your business listing shows up in relevant local search results.
What is domain and hosting?
Domain is the name of your website. Hosting is space where your website resides. You need to pay for these annually. If you plan to stay with your current service provider, you can either choose to keep these services on auto renewal or make a note of these renewal dates so that you don’t risk losing your website.
Can you write content for our website?
Yes, we do provide content writing services. Customized quotation can be provided based on requirements.
How can Social Media Marketing help my business?
Social Media can certainly help your business if your target market is spending time on social media. It offers businesses a great opportunity to gain visibility and reach out to more customers. With a proper strategy and plan, you can create brand awareness, get more leads and increase sales through social media.
What is SEO?
SEO stands for Search Engine Optimization. It is basically a process of making your website customer and search engine friendly. Websites that are mobile friendly, easy to navigate, load faster and provide value tend to rank higher on search engines. The top listing positions on the search page are very important for any business as people are more likely to click on the first few search engine results.
Which is the best social media platform? Do I need to be on all social media platforms?
The best social media platform for you can be identified by looking at your target market. Some platforms are more mature like Meta while others are more youth based like Snapchat & TikTok. You don’t need to be everywhere. Just make sure you are present where your audience is.
What is PPC?
PPC stands for Pay Per Click. Businesses can advertise online on Search engines and Social media and pay only when somebody clicks on their ad. This type of advertising is measurable and often results in a higher ROI.
Can you show my business on first page of Google?
Nobody can guarantee you this and if they do, be careful. With right SEO techniques, your search ranking can improve. It is a long term process. You should avoid companies that guarantee you super fast results because black hat SEO practices can adversely affect your website.